Football isn’t just about goals, trophies, and those crazy last-minute winners.
Behind the scenes, there’s a lot of money changing hands — and one of the biggest cash streams for clubs is kit sponsorship deals.
Think about it — every time you buy your club’s shirt, you’re not just repping your team, you’re also putting money into their deal with Nike, Adidas, Puma, or whoever’s making the kit. And for the top clubs, we’re talking massive amounts of money here.
So, which clubs are making it rain the most with their kit deals?
Here’s the updated Top 10 biggest kit sponsorship deals in football right now — and trust me, some of these numbers will blow your mind.
Real Madrid? Barcelona? Manchester United? Which Club makes the most money through Kit Sponsorship deals?
10. Tottenham Hotspur – Nike (£30m per year)
Spurs have one of the nicest stadiums in the world, but when it comes to kit money, they’re still catching up with the big boys.
They signed their deal with Nike back in 2018 — a 15-year contract that runs all the way to 2033. Nike gets the exclusive rights to make all their kits, and Spurs get £30 million every single year.
Not bad, but when you compare it to rivals like Arsenal and Man United, it’s clear Spurs still have work to do if they want to be at the top of the sponsorship table.
9. Bayern Munich – Adidas (£42.5m per year)
Bayern and Adidas are basically football’s version of a long-term marriage. They’ve been together since 1974 — yep, before most of us were even born.
The current deal started in 2015 and runs for 15 years, paying the German giants £42.5m annually.
Given Bayern’s dominance in the Bundesliga (they’ve only failed to win it once since 2012/13), Adidas must be loving the exposure.
And honestly, it’s hard to imagine a Bayern shirt without the three stripes.
8. Juventus – Adidas (£46m per year)
From 2011/12 to 2019/20, Juventus owned Serie A. No one could touch them. That golden period was a big reason Adidas signed them up in 2019 on an eight-year deal worth £46 million a season.
But since then? Let’s just say it hasn’t been all smooth sailing. Financial scandals, points deductions, missing out on Europe — it’s been a rollercoaster.
Still, Juve are back in the Champions League now, which is great news for Adidas and for the fans who’ve been through a lot recently.
7. Chelsea – Nike (£60m per year)
Chelsea’s deal with Nike was signed back in 2016, in the Roman Abramovich era, and it’s another 15-year contract, running until 2032.
At £60 million a year, it’s the second-biggest in London.
Since then, the club has changed owners, managers, and about half the squad, but they’ve also added a Champions League trophy to their cabinet and are inaugural Club World Cup Champions.
Nike probably didn’t expect so much chaos when they signed the deal, but the visibility Chelsea gets around the world keeps the partnership strong.
6. Liverpool – Adidas (£60m per year)
This one’s fresh — and a bit of a twist. Liverpool were with Nike until 2025, but Adidas swooped back in with a five-year deal worth £60m a year.
The agreement also includes a cut of shirt sales, which could push the total even higher. With Liverpool winning the league again under Arne Slot and their massive global fanbase, this is a smart move for Adidas.
Fun fact: Adidas last made Liverpool’s kits over a decade ago — so this is a bit of a homecoming.
5. Arsenal – Adidas (£75m per year)
Adidas clearly loves being back with Arsenal. After their previous five-year deal ended, they signed a six-year contract in 2024 worth £75m annually — a massive jump.
Arsenal are back in the Champions League and challenging for the Premier League again under Mikel Arteta.
That buzz around the club makes them one of the most marketable teams right now, and Adidas is cashing in.
4. Manchester United – Adidas (£90m per year)
United hasn’t been winning much lately, but commercially? They’re still elite. Forbes even lists them as the second most valuable club in the world, behind only Real Madrid.
Their 10-year Adidas deal kicks in from 2025, paying £90.6 million per season until 2035.
That’s huge — and it’s proof that being one of the most famous clubs in the world still pays big, even if the trophies aren’t flowing.
3. Manchester City – Puma (£100m per year)
This one’s historic — literally the biggest kit deal in Premier League history.
City first signed with Puma in 2019, but in 2025, they extended the deal into a record-breaking £1 billion partnership that runs until 2035.
Winning the treble in 2022/23, dominating the Premier League, and having global stars like Erling Haaland make them the perfect club for Puma to show off their brand.
2. Barcelona – Nike (£105m per year)
Barça nearly walked away from Nike, but in the end, they struck a monster deal — £105m a year for 14 years, plus a £131m signing bonus spread over the contract.
That’s £1.4 billion in total. Let that sink in.
For Nike, keeping one of the most iconic clubs in world football (and their massive global fanbase) was worth every penny.
With the likes of Lamine Yamal representing the new generation, Barça’s shirts aren’t just football kits — they’re fashion statements.
1. Real Madrid – Adidas (£110m per year)
No surprises here. Real Madrid top the list with a £110m-a-year deal from Adidas.
They’ve been partners since 1998, and in that time, Madrid have cemented themselves as the kings of Europe.
From “La Decima” to their endless stream of Champions League wins, Madrid’s global pull is unmatched.
The famous white shirt with those three stripes is one of the most recognisable looks in all of sports.
FAQs
Q: Which football club has the biggest kit sponsorship deal in 2025?
Real Madrid leads the list with a £110m-per-year deal with Adidas.
Q: Which brand sponsors the most clubs in the top 10 list?
Adidas sponsors five of the ten clubs, making it the most dominant brand in this space.
Q: Do kit sponsorship deals include bonuses?
Yes, many deals include bonuses from shirt sales or performance-based clauses, which can push the value even higher.
Conclusion:
Looking at this list, one thing is clear — Adidas, Nike, and Puma run the football kit game.
Whether it’s the heritage of Bayern and Real Madrid, the new energy at Arsenal and Man City, or the global pull of Barça and United, these brands know where to put their money.
For the clubs, these mega-deals mean more cash for players, stadium upgrades, and building their brand even bigger. For fans? Well, it means you might be paying a little extra for that shirt — but you’re also wearing a piece of one of the biggest commercial deals in football.
Football isn’t just played on the pitch anymore — it’s a business, and kit sponsorships are one of the biggest leagues of them all.
